Sam Soares
Partner
Vertex Value Partners: The Operational Value Creators for Private Equity Portfolios
News
March 18, 2024
overview

Today marks the launch of VVP Partners. Focused on B2B, marketplace, and technology sectors within private equity portfolios and aiming to achieve transformative growth through operational excellence. VVP addresses the critical challenges of growth stagnation, operational disjoint, and scaling market positioning that many firms encounter.

Tackling Industry-Wide Challenges

Growth stagnation remains a significant hurdle for Private Equity firms, with traditional growth avenues no longer yielding the desired outcomes. VVP offers a fresh perspective and innovative strategies to unlock the next level of growth for portfolio companies.

Operational disjoint in Sales and Marketing operations hampers efficiency and scalability. VVP introduces a cohesive system to streamline processes, eliminate waste, and seize opportunities in competitive markets.

In an era of increasing market saturation, VVPaids portfolio companies in differentiating themselves and scaling effectively, especially within the fast-paced B2B, marketplace, software, and technology sectors.

Bridging the Gap to Success

VVP specializes in uplifting businesses targeting SMBs or Enterprises with revenues ranging from €2 to €50 million, aiming for annual growth rates beyond 10%. Through expert navigation of go-to-market and operational challenges, VVP transforms business potential into tangible success.

About VVP

VVP, emerging from the synergy between Salescloud and Grow To Market, brings over a decade of innovation and success in the SMB and Enterprise sectors. Having partnered with more than 80 industry leaders, such as SumUp and IS24, VVP has contributed to a combined market capitalization exceeding €10 billion. Our extensive network includes over 200 founders and 100 investment managers, supported by a formidable team of 500+ sales professionals.

Our Commitment

We are dedicated to being the operational value creators behind your growth. Our services in Sales, Marketing, and Revenue Operations have established a track record of driving innovation and market cap growth for our clients.

For Private Equity firms and portfolio companies seeking a partner to navigate the complexities of modern markets and achieve unprecedented growth, VVP stands ready to lead the way.

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